Pricing and Marketing Strategies for Fine Art Photography with Thomas Werner

NEW APA-NY EVENT - Pricing and Marketing Strategies for Fine Art Photography with Thomas Werner

Have you ever wondered why Andreas Gursky’s images of the Prada Store, 99 Cent Store and Rhein are considered fine art and sell for millions of dollars while your images are considered commercial or decorative photographs selling for much less?

The world of fine art photography is rapidly changing. Creating, pricing and properly marketing a body of fine art photographs can be instrumental in developing new revenue streams to support your business while at the same time keeping your vision fresh and alive.

During this talk we will discuss gallery, corporate, online, and interior design pricing as well as how to promote your work and gain visibility in the fine art market. We will also touch on bios and artist statements as part of your marketing. If you’ve ever been interested in understanding the world of fine art photography and opening new avenues for your work, this is an event that you can’t afford to miss.

Thomas Werner, former gallerist, international curator and fine art photographer, will share his experience about these topics and much more. He will also help you identify realistic goals in the fine art world, and how to maximize results based on those expectations.